In an effort to be more personal, I just got done creating a personalized On Call poster for the three reference and instruction librarians. We take turns being on call in the mornings when there hasn't been much traffic at the reference desk. I guess before I got here they sat at the desk, but it was very difficult for librarians to get their other work done and the reference traffic remained very low. Since I have been here, we have had a generic sign with Word clip art with directions on how to get a librarian to appear. But we have been trying to increase our reference traffic and hope that pictures and individual names will help us be more approachable.
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