Tuesday, November 25, 2008

Poster ideas

I spent a few hours browsing the Web for advertising ideas for the big LibQUAL promotion. A few weeks ago, I looked at the response rate of other participating libraries, and they're pathetic (probably because the darn thing is so darn long to fill out). I do not want our library to spend that much money and then only get 50 or 60 responses.

I'm thinking that students won't care all that much about helping the library out. So my focus will be on them, with phrases like "Express yourself," "You can make a difference," "Be heard (we're listening)," and "Your voice does count." I'm striving for trendy graphics. Thank goodness for Flickr Commons. There are many talented photographers who generously offer their work for nothing but recognition. Here are some of the ideas I have come up with (or stolen) so far:

1 comment:

sprylibrarian said...

We were worried about participation too at our library when we did a LibQual survey two years ago. I was an intern then, and part of those hours were spent making some marketing materials to promote the survey. We also offered iTunes gift certificates as incentive for students finishing the survey, once they left their e-mail at the end of the survey there was a way to track the students that participated.

My favorite free graphic site is this one: http://www.sxc.hu/ and then the best for purchasing images (but with really really cheap stuff-$1-$10) is this one: http://www.istockphoto.com/index.php We payed something like $6 for an owl image (http://www.istockphoto.com/file_closeup/animals/birds/4256945-new-zealand-owl.php?id=4256945) last week, to put on our 24 hours study hall poster. It can then go on the web, posters and hand outs- and you can buy different types of licences too. There are so many good images on that site.