Paperless Campuses

As some of you may have seen on the library listservs, Washington State is going paperless for internal communications. This includes "posters" and I wonder what this means. Will their campus now be poster-free? I understand tight budgets and I'm all for saving the environment, but I'm having a hard time imagining marketing library services and events without posters. I'm reading a book called Advertising 2.0: Social Media Marketing in a Web 2.0 World, and I'm changing my views on library Facebook pages, but students have to make an effort to go to these places to see the messages we send out. Good marketing strategies today are a mix of physical and electronic. I wonder what the details of their policy are.